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Is the product new or an extension of an existing product
line?
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What markets are to be served?
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How are the markets currently being served?
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Is the market attractive?
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Future markets?
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What is the necessary market share to make this product a
success?
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Why will this product be successful?
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What is the need being met by this product?
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Does the product have technological challenges?
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What formal certifications are needed?
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What formal qualifications are needed?
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Is the product related to political trends?
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Is this product inline with current economic trends?
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What are the barriers for this product success?
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Any environmental issues?
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What is the development cost?
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What is the development time?
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What is the start-up cost for production?
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How will the product be commercialized?
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Projected 5-year sales forecast.
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What is the minimum acceptable profit/royalties/fees?
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What is the estimated return on invested capital?
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How long before desired returns are to be achieved?
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What is the estimated period of profitability?
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Will this product be licensed, kept internal, or a spin-off?
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Who is responsible for success of this product?
